1. Introduction
This policy explains how Armour Security Deployment Limited (company number 06231803, registered office Leigh Marina, High Street, Leigh-on-Sea, Essex, SS9 2ES) uses cookies and similar technologies on https://armoursecurity.com.
Privacy enquiries: info@armoursecurity.com. See also our Privacy Policy.
2. What are cookies?
Cookies are small files stored on your device. Similar technologies include local storage, pixels and tags. Some are essential; others help us measure or advertise and require consent under the Privacy and Electronic Communications Regulations (PECR).
3. How we ask for consent
On your first visit to public pages we show a cookie preferences banner. You can Accept analytics cookies or Reject optional cookies. We store your choice locally so we can honour it. You can change it later via "Cookie Settings" in the footer.
Until you Accept, analytics and advertising storage remain denied under Google Consent Mode. Google Analytics and Google Ads tags are not loaded until you Accept.
4. What we use
A. Strictly necessary (no consent required): cookies or storage needed to deliver the site securely and to remember your cookie choice.
B. Analytics (consent required): Google Analytics 4 (measurement IDs G-PTSDWZT333 / loader G-QXLNRPVGT3) to understand site use.
C. Advertising / measurement (consent required): Google Ads (AW-1070725666) to measure advertising.
We do not currently use other advertising pixels on this site. If that changes, we will update this policy and the banner first.
5. If you reject
Optional analytics and ads storage stay denied and we clear related optional cookies for this site where practicable. Essential functions continue.
6. Browser controls
You can also delete or block cookies in your browser. Blocking all cookies may affect the site.
Further reading: https://www.allaboutcookies.org/
ICO cookies guidance: ICO cookies guidance